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Research papers

The Vodafone weekend experience

Project Entanglement required a team of both qualitative and quantitative researchers to work closely together and involved a challenging brief requiring an innovative solution. The project demanded a non-linear evolution of insights; the project...

Catalogue: ESOMAR Qualitative Ascending Conference 2002
Authors: Lee Ryan, Galina Mitchelhill, Sarah Gibbons
November 10, 2002
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Citation

Ryan, Mitchelhill and Gibbons (2002a, November 10). The Vodafone weekend experience. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-vodafone-weekend-experience


Case studies

Going the extra distance

The authors provide a case study that gives an inside view of the evolution, set up and implementation of an on line continuous customer experience monitor. This paper examines the process, the challenges and key learnings resulting from this...

Catalogue: ESOMAR Net Effects 2001
Authors: Galina Mitchelhill, Claire Love
February 11, 2001
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Citation

Mitchelhill and Love (2001a, February 11). Going the extra distance. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/going-the-extra-distance